Erykah Badu. The second artist selected as “Serato’s icon” (Fatboy Slim was/is the first Serato icon artist).
Some subliminal take aways:
1- You become #1 (As a product) by supporting the grass roots
2- You endorse the opinion leaders, the mass will follow
3- You get the “cool” kids to buy/test your product, but don’t be too tragically hip
Congrats Serato! But remember, Native Instruments is catching up real quick…