Erykah Badu. The second artist selected as “Serato’s icon” (Fatboy Slim was/is the first Serato icon artist).
Some subliminal take aways:
1- You become #1 (As a product) by supporting the grass roots
2- You endorse the opinion leaders, the mass will follow
3- You get the “cool” kids to buy/test your product, but don’t be too tragically hip
Congrats Serato! But remember, Native Instruments is catching up real quick…
Another example of a brilliant product partnership. Docomo has teamed up with Evangelion to produce limited edition Evangelion mobile phones which features custom icon sets, A 3D app and a mobile time based game.
Yet this is not the first time for Evangelion.
In another strange cross promotion, Evangelion has worked with Schick to produce Evangelion themed razors and cute mobile merchandise.
Does this only happen in Japan? or does this only happen in Japan?
Diplo’s new book: ‘128 beats per minute’, covering his traveling and Dj show experiences in 32 countries over a career span of 7 years till now.
I’m assuming its a partnership/distribution deal with Urban Outfitters (the book is available in all UO outlets), pretty cool stuff. Available now, but I’m afraid we wont get to see it here in Malaysia yet though…
