'The Shout Out Louds' may have had a lot of time in their hands to come up with a promo idea for their single 'Blue Ice' like this.
A select few were sent a package with instructions on how to make their own record using…well, you guessed it: ice.
Watch the video and you will know what I am talking about. I would’ve played the record mould and kept it as a collectible instead.
This is the single, for those without the mould and a freezer: